“I Need a New Driveway. Should I Go With Asphalt or Concrete?”

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If you work in construction, you have probably heard those words from a customer a million times. Homeowners and small business owners alike are so confused about what they are supposed to do with their driveway.

Should we get it redone? Should we just get it fixed? Is asphalt better than concrete?

These are some of the questions that you are going to hear. And if you are running a driveway pavement contractor business in Riverside, you want to know about the best way to respond. We have some recommendations on how to talk to customers about their driveway.

Explain the Advantages in Simple Terms

When you are comparing asphalt to concrete, do not get too detailed. If you overwhelm someone with details, they just get confused. They will either put the decision on you or they will go somewhere else.

Talk to them as though you are talking to someone who has no clue about asphalt and concrete. Explain the differences in simple terms. For instance, tell them how an asphalt driveway looks much better a decade or two later. Mention it is cheaper to repair. Mention it is even cheaper to install!

You do not have to go into great detail. Of course, you will have the odd customer who is a self-professed expert. They will ask you detailed questions and you can be more specific in your terminology with such customers.

Talk About Repairs vs. New Driveways

The other question that we often get in this industry is regarding repairing vs. new installs. Yes, you will have a customer who will ask you whether they should just get a new driveway or get their existing one repaired.

This one is a bit trickier. Yes, you want to get more business. You want to ensure that you are making money off this customer. But if you are serious about your business, you want customers who trust you.

Assess their driveway and then give them a recommendation. Tell them if it is a concrete driveway that any cracks will be very expensive and time consuming to repair. If it asphalt, they have a much better chance of the repair work being cheap and effective.

And if you truly believe that a new driveway is what they need, give them a full breakdown of why. Show them how much repairs on the concrete driveway would cost. And then show them pictures of driveways you repaired – and how they still do not look that great.

Mention that it is not because of your expertise, but the nature of concrete. When cracks are repaired, they end up looking like patches on the driveway as the color difference is so great.

Your information will help the customer make a good decision. And it also means they are more likely to trust you in the future!